This is wonderful news! The partnership between the Cultural Legacy Fund and the IT company Neo opens up new opportunities to promote Kazakhstan’s high art on a global scale.
Key benefits of this collaboration:
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Global accessibility – livestreams of tours, rehearsals, and masterclasses will attract international audiences.
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Cultural digitalization – using modern technologies (VR, AR, AI) brings art closer to youth and foreign viewers.
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Educational value – online masterclasses with leading performers will help nurture new talents.
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Kazakhstan brand promotion – such initiatives strengthen the image of Kazakhstan as a country with a rich cultural heritage.
Application to ballet gala concerts in China:
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Co-broadcasting with major Chinese platforms (Tencent, Bilibili, Douyin).
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Virtual backstage tours – showing ballet rehearsals and symphony orchestra preparations.
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Interactive masterclasses with Kazakh and Chinese artists.
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NFT collections based on ballet productions for digital collectors.
If the project includes a tour in China, it is possible to create a multimedia show that combines traditional ballet with cutting-edge digital technologies from Neo.
This will make the performances even more visually captivating and appeal to tech-savvy audiences.
Wishing great success in the realization of this ambitious cultural and technological initiative!
President of the Cultural Legacy Fund,
Impresario,
Elbrus Imambayev
